Soft Launch vs. Hard Launch

Rolling_Ridge_Available_Soon_CORRECTEDIn this season of spring cleaning, we have several properties we’ve listed that aren’t quite ready for public consumption. Let’s talk about “soft launch” vs. “hard launch” listings.

A “Soft Launch” is what we do to promote a property that is available soon. We spread the word about the upcoming availability of a property to potential buyers as well as fellow agents. Nobody will be allowed to view the property until it is ready, but knowledge of a soon-to-be-available property is a virtue when the inventory overall is low. The sign on the lawn says “Available Soon”.

A “Hard Launch” is what happens when the property IS ready! The Broker Tour is scheduled to entice fellow real estate professionals to preview the property, often with an incentive offered to get them to stop by. Weekend open house events are also scheduled. E-marketing launches and promotes these events to the general public. Our syndicated listings go to hundreds of websites where buyers can find them.

Our current “Soft Launch” listings can be found here:

18977 Thornbury Avenue, Castro Valley

Rolling Ridge Street, Hayward Hills

Seminary Avenue, Oakland (address to be publicized by the end of March)

Get your ducks in order if you want to buy a home!

“Got Any Good Deals?”

(Sigh.) I can’t tell you how often we hear questions like these in our business:

  • “Got any good deals?”
  • “I’m looking for a good deal.”
  • “I only want to buy property if it’s a good deal.”

Then, there are folks who say:

  • “Let me know if you have any good deals.”
  • “I’ll work with you if you have a good deal.”
  • “Maybe if you are the listing agent I can get a good deal.”

Let’s face it. EVERYONE wants a good deal. I doubt you’ve ever heard someone say “I want to get ripped off and pay way too much for a property!”

There are 7 days in a week and 24 hours in a day. In this time, our efforts will be used on our buyer and seller Clients who’ve committed to working with us and who are serious enough to have their financing and cash reserves in order before we see property together on an exclusive basis.

We take our role in representing our Clients seriously and our Clients take it seriously too. We find great satisfaction in helping to make things happen for them. We have no qualms about telling our Clients if we believe a property is overpriced or being clear that if they want the property, they’ll have to be willing to pay a premium compared to the competition of buyers for the same property. Our seller Clients appreciate that we sometimes counsel them NOT to take the highest offer but to focus on choosing the buyer who is most likely to close the sale, as long as the price is reasonable.

Now, about those good deals. When we do come across “good deals”, we’ll let our Clients know about them first. There is a huge difference between a “customer” and a “Client”, so we reserve our more in-depth communications for a select group. The last thing our Clients need is for our efforts to be diluted…


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