Professional REALTORS and Our “Marketing Meetings”

As professional REALTORS, one element of helping our clients is to be actively involved in our profession.  As FULL TIME REALTORS, we are active in many aspects of our industry.  This helps our clients because we are known in the community as active, full time real estate professionals that do the job well and within the National Association of REALTORS Code of Ethics.

Being involved also means attending what is called our local weekly “marketing meetings.”  This is where we meet with fellow active professionals to talk about our current clients and their needs, be it to buy a property or list their property for sale.  The group also conducts a weekly “broker tour” to hold new listings open for fellow REALTORS to preview newly available properties for sale.

SOLDphotoInterestingly (and perhaps sadly) only about 75 or so of us get together at our local meeting, yet there are over 3,000 members of our local association.  Those that attend the meetings are the serious and committed professionals that serve their clients at the highest possible level.

Those of you searching for a local real estate professional here in the Hayward-Castro Valley-San Lorenzo-San Leandro market should first make sure that person is a REALTOR.  Second, ask them how often they attend their local marketing meeting to represent your interests.  Finally , as them where that local marketing meeting is held (Answer:  Knudsen’s Ice Creamery in Castro Valley should be their answer).

Soft Launch vs. Hard Launch

Rolling_Ridge_Available_Soon_CORRECTEDIn this season of spring cleaning, we have several properties we’ve listed that aren’t quite ready for public consumption. Let’s talk about “soft launch” vs. “hard launch” listings.

A “Soft Launch” is what we do to promote a property that is available soon. We spread the word about the upcoming availability of a property to potential buyers as well as fellow agents. Nobody will be allowed to view the property until it is ready, but knowledge of a soon-to-be-available property is a virtue when the inventory overall is low. The sign on the lawn says “Available Soon”.

A “Hard Launch” is what happens when the property IS ready! The Broker Tour is scheduled to entice fellow real estate professionals to preview the property, often with an incentive offered to get them to stop by. Weekend open house events are also scheduled. E-marketing launches and promotes these events to the general public. Our syndicated listings go to hundreds of websites where buyers can find them.

Our current “Soft Launch” listings can be found here:

18977 Thornbury Avenue, Castro Valley

Rolling Ridge Street, Hayward Hills

Seminary Avenue, Oakland (address to be publicized by the end of March)

Get your ducks in order if you want to buy a home!